AIRE was established in 2016 by artist and designer Claire Williams. Based in Lancashire, the historical presence of the textile and print industry has provided a natural path of design exploration. The brand represents a passionate and creative approach to wall-coverings.
AIRE specialises in applying traditional drawing methods in a contemporary approach to create innovative print designs suitable for the residential and commercial wall-covering market.
A principle of AIRE is the focus on ‘luxury’ as a transfer of the passion of craftsmanship into an experience and atmosphere, creating a product that allows an interior to do this. Combining tradition and modernity with a resolutely forward design sensibility; always striving to innovate whilst creating modern classics that eschew short-lived trends.
The debut collection, ‘Papillon’ embodies a romantic craft of combining traditional watercolour florals onto digitally printed substrates; namely pearlescent, metallic and foil papers; to result in abstract and statement pieces. Inspiration is also drawn from the french translation of ‘butterfly’, where key references such as transformation, growth and elegance have been drawn upon.
